This commerical obviously reaches out to young girls. There is lots of pink and purple to get the attention of girls of this age. They say "totally" many times throughout the commericial to relate to young girls that say "totally" in their lives. They also say words like "hot", "cool", and "special" to make it seem like its the coolest toy ever. A women is voiceing it over again to relate to girls. At the end it says they come in blonde and brunnette to perhaps include girls that arent blonde so they can sell more.
In addition to appealing to young girls because of the color and word choice, I think it also says a lot about the time that these Barbies came out (1992). You can tell by the clothes the Barbie is put it and the hair styles that they are advertising that the people the advertisement is targeting are probably dressing a similar way. So the timing wass perfect to sell these Barbies because that was a desireable way for girls to look at the time.
going off of what charlie said I think that this commercial gives girls a false image of what a women is supposed to look like, in the sense that the barbies have long blond, or brunette hair, wear pink and purple and have a mini skirt on along with being very skinny. This doll can only hurt the girls self image that play with it.
I would like to also add by saying that the timing that Carlie talked about can be associated with the term that we learned today as Kairos. The timing of the add is essentially important as the 90s emergered after the 80s where the language and style used on the barbie essentially initiated. The fun loving mood the the commercial made it cool to own the barbie as the barbie 'captured' the cool image. It may also be a socially wrong add as it does only encompass the idea of being blonde or brunette. any other hair color and minority was opted out of the cool girl scheme and this could be considered as a controversy. We see here how Mattel and the barbie targeted a certain audience of the 'norm' and most prevalent as 'cool' at the time.
I agree with Ryan when he talks about the "false image of women." The girls in the commercial have similar hair like the barbies have and this might tell little girls that they have to look like that when in reality, they don't. Also, they only showed the blonde and brunette barbie dolls. This could definitely take away a lot of ethos for the production company of barbie as well as the television network that it's being advertised on. I think that young girls, which this commercial is geared to, will not understand why this is considered a possible false advertisement. Barbie dolls have always been, for the most part, caucasian and have not displayed any other race. In addition, I have see spoofs on barbie commercials where they would replace the barbie dolls with ones of a different ethnicity.
I agree that you can definitely see what time period that this commercial is from, and in the use of what we know to be the popular colors and styles of the time, it portrays the image of 'this is popular so everyone should have them,' thus implying that people who want to be popular should buy these dolls. Also, they used girls who looked like they were having a fantastic time with the barbies to show other little girls just how much fun it is to have these toys, thus promoting buying of their product.
I agree with the statements about the hair colors and the girls playing with them. You can see how the girls are each playing with a doll that looks exactly like them. This is sending a message to the audience that you can only have fun or get along with people who look like you.
This commercial isnt just stating a fashion trend but trying to set one as well. I looks on google images and typed in "fashion styles of 1992" and i didnt get one thing that was bright colors and massive prints, but it was interesting to see that the third image that popped up was the "Totally Hair" Barbie. This commercial is promoting a fashion trend that young girls would realize and ask there mom for the new fashion barbie. Im not sure if this ties in so much but in the mid-ninties brighter colors and big hair scrunchies started to come in style. Its also promoting a body images and particular looks to young girls that are not reasonable or maybe i should say real.
This commercial is for young girls. The company makes this commercial very interesting to watch especially with the other little girls play with the Barbie dolls so that little girls at home could want to get it. This company provides the desire for a little girl to want it bad. This is how toy companies make money by reaching the young children because toy companies know that if a child wants something they most likely would get it. Since the dolls that they are playing with in the commercial look just like them then i think this means that they would only be able to get along with somebody like themselves, so they have to get it.
The commercial is targeting young girls especially by saying "Totally hot! Totally cool!" giving girls the idea that with hair like her's will make you hot and cool like her. One of the ending phrases says "You got somethiing special!" which may give girls a negative idea that they are not special unless they have long hair like hers. The fact that it advertises hair product for the doll may sell other hair products for the young girls.
The music in this commercial was upbeat and fun, to make the doll seem exciting, and all the girls were younger and were shown having lots of fun playing with the barbie. This is obviously to catch the attention of younger girls to get them to want the doll, and also would appeal to parents because it seems like it would be a good gift for a child.
This commercial targets young girls who enjoy playing with dolls. They use colors like pink and purple to attract the attention of the people who watch it. The song also promotes the barbie by saying, "totally hot, totally cool...you've got something special". This puts an idea in the minds of kids that they need this barbie and increases the chances of them getting it.
This article appeals to young girls in a very rhetorical way. With her long blonde hair, similar to the young girl in the commercial, little girls watching this commercial will aspire to have similar hair. The bright colors, the song, and the excited emotions the girls in the commercial are expressing helps persuade people to buy this product.
This commercial was aimed at little girls who admired the looks of barbie.With all the bright colors and contrast in the scenes the people who made this were trying to convince little girls who watch it that this is the cool new toy. By adding in girls into the commercial about the same age, this gives girls who are watching the idea that they should have it too.
The bright colors and music are there to draw the attention of younger kids (girls) to watch the commercial. By having the girls in the commercial look like the dolls, it says that this is the best hairstyle and every girl should have long stylish hair. I think the background music is suggesting to little girls that this barbie, and this hairstyle is the new "cool" thing.
This commercial is focused on a younger audience. Barbie is a well known children's toy for girls. It has a lot to do with kairos. This was made in 1992. It was right after the 80's big hair era. The barbies are all dressed in tie die looking clothes and the 80's also had tie die. Barbie company is trying to break into a new fashion with their dolls by incorporating the old with the new. This commercial is a transition for a new style of Barbie. This commercial shows the big poofy hair but with a long style added.
This advertisement makes the obvious statement to young girls everywhere that this is what you should look like. All the girls want the new toy in town and its subconscious message says to the girls that you need to be this skinny, wear these "cool" clothes (anyone else notice how short that dress was?) wear you're hair like this and you could be "cool" too. Then people wonder why our girls are so "slutty" and they say it is because they have daddy issues or something, i say look at our subliminal ads on t.v. and in newspapers. should be key number 1.
I agree that the commercial is for younger girls. The clothes and style of hair shows a definite time frame of when the barbies emerged in 1992. The commercial states many times how "totally hot", "totally cool", "totally wow" the blonde and brunette barbies are. The choice of words used in this advertisment steps into the catagory for younger girls. The appearance of the dolls shows that being skinny and swirling your hair is the cool thing to do and in return inspires the young girls to do the same. Ryan, props for your oppinion haha
Like many others have already said, this commercial targets young girls. They make it look exciting with upbeat music and bright pinks and purples to attract the attention of the younger girls. The song saying, "..you've got something special" is aiming at the fact that if they don't have the doll, then they're aren't special.
The actors in this commercial are excited and happy young girls playing with this doll so it visually appeals to young girls that if they want to be happy too, they need to buy this doll. This is a strong appeal to the pathos of young girls because it creates an emotional response of being happy when you play with this doll.
The kairos is especially addressed in this Totally Hair Barbie commercial, which came out in 1992. The desired look for girls at this time was what the barbies are dressed in and their hair styles as well.
The audience for this particular ad is clearly young girls that are still into Barbies. This is aiming at everything young girls like, dolls, long hair, they can play with the hair and fix it up as they please. The people in charge of this ad knew who they wanted to target and they did a great job appealing to young girls pathos as any girl who saw this probably jumped for joy with excitement because it is everything they wanted. Also they did a good job of using the word totally because that is what Barbie is supposed to say as she is the cool Californian girl.
I agree that this ad's audience was younger girls. However, I believe that the true intended audience was girls who may have recently grown out of playing with barbies and this ad was attempt to get theses older girls to view barbies as "cool" again. This explains the pathos appeal. They used words like , "cool" , "hot", and "totally", to appeal to these older girls.
This ad aims to make young girls think of barbie and have a positive emotional response. It definitely features the use of pathos. It shows the girls having fun and playing with the dolls, and the doll itself says words to make barbie seem up to date and cool. The upbeat music makes it more exciting as well.
The totally hair barbie shows a false look that women should be like. The doll has the ideal features of an attractive woman however now woman could possibly look like this doll. By dressing up the barbie in very girly colors they are promoting the stereotype of women acting in one specific way. This barbie does not promote individualism but instead conformism to the female stereo type.
The Totally Hair Barbie commercial, like said in previous comments, is obviously aimed at younger girls. The use of the pink and purple colors, young "hip" voice of the spokes person, and the words used by the spokes person draw on the emotion of "I want" in young girls. The images of the hair styles and cloths worn by the doll are all things that girls of that age would ideally like to look like.
The "totally" phrase used expresses a certain "California" look that the barbie has with the long blond hair and represents the stereotypical beauty in America that industries try to install into children.
This commercial was aimed to younger girls, as everyone said above. The intent was to use "in" words to entice the girls that they would also be "totally cool" if they played with Totally Hair Barbie. This promotes false advertising for the little girls because it makes it seem that you have to have to be brunette or blonde to be in style. I also agree with whomever mentioned kairos and how this is obviously set in the early 90's when apparently it was hip to wear neon jumpsuits and have feathered bangs.
The commercial uses two girls to establish the credibility--ethos--of the product by their show of enthusiasm. What's interesting is what's not shown to the audience up front. The toy allows a certain amount of freedom to influence the way the doll looks, all using various accessories, mainly cosmetic. Although there is some freedom to the amount of variation given to the one using the toy, it still utilizes basic components such as brushes, hair products, etc. Girls who play with this toy will perhaps be more inclined to be concerned with their appearances later in life and as a result buy many of the types of products used to 'doll' up the Barbie. Obviously not Barbie name brand make-up and such, but hair products in general. The Barbie--in a way--seems designed to prepare one to be a consumer later on. It is the job of Barbie to establish the credibility of the toy(complete with accessories) to sell to children. Other companies could pay Barbie to get their products made into toys usable by Barbie making those who play with them more familiar with their products. This brings new buyers into the market that were previously not reached.
This commercial is aimed for a younger crowd of girls, obviously. The terms used in the commercial such as "totally cool" are implying that if you have this Barbie, you're totally cool. Along with that, this Barbie is aiming to set style of trend among young girls in the early 90s.
The Barbie dolls, bright playful colors, latest fashion trends, and the classic 90’s style music all comes together to do one thing; make all the young girls in America run up to their parents yelling “I want it, I want it!” It’s what all parents fear, commercials targeted at their child, connecting with them on an emotional level (ethos). Everything about this commercial is targeting the younger girls, they even had young girls smiling and playing with the new Barbie doll. It’s just like the song says, girls just want to have fun.
I think its easy to say that this video is trying to target young girls. From the word "totally" being used a hundred times to the girl speaking and the bright pink and red colors. This video was made for a girls. Even if the video had a different approach the second you see a barbie in the commercial you obviously know its for young girls. You can put all the G.I. Joe actions sounds and blood and violence into this but its still a Barbie doll with long hair nonetheless which targets younger females
This commerical obviously reaches out to young girls. There is lots of pink and purple to get the attention of girls of this age. They say "totally" many times throughout the commericial to relate to young girls that say "totally" in their lives. They also say words like "hot", "cool", and "special" to make it seem like its the coolest toy ever. A women is voiceing it over again to relate to girls. At the end it says they come in blonde and brunnette to perhaps include girls that arent blonde so they can sell more.
ReplyDeleteIn addition to appealing to young girls because of the color and word choice, I think it also says a lot about the time that these Barbies came out (1992). You can tell by the clothes the Barbie is put it and the hair styles that they are advertising that the people the advertisement is targeting are probably dressing a similar way. So the timing wass perfect to sell these Barbies because that was a desireable way for girls to look at the time.
ReplyDeletegoing off of what charlie said I think that this commercial gives girls a false image of what a women is supposed to look like, in the sense that the barbies have long blond, or brunette hair, wear pink and purple and have a mini skirt on along with being very skinny. This doll can only hurt the girls self image that play with it.
ReplyDeleteI would like to also add by saying that the timing that Carlie talked about can be associated with the term that we learned today as Kairos. The timing of the add is essentially important as the 90s emergered after the 80s where the language and style used on the barbie essentially initiated. The fun loving mood the the commercial made it cool to own the barbie as the barbie 'captured' the cool image. It may also be a socially wrong add as it does only encompass the idea of being blonde or brunette. any other hair color and minority was opted out of the cool girl scheme and this could be considered as a controversy. We see here how Mattel and the barbie targeted a certain audience of the 'norm' and most prevalent as 'cool' at the time.
ReplyDeleteI agree with Ryan when he talks about the "false image of women." The girls in the commercial have similar hair like the barbies have and this might tell little girls that they have to look like that when in reality, they don't. Also, they only showed the blonde and brunette barbie dolls. This could definitely take away a lot of ethos for the production company of barbie as well as the television network that it's being advertised on. I think that young girls, which this commercial is geared to, will not understand why this is considered a possible false advertisement. Barbie dolls have always been, for the most part, caucasian and have not displayed any other race. In addition, I have see spoofs on barbie commercials where they would replace the barbie dolls with ones of a different ethnicity.
ReplyDeleteI agree that you can definitely see what time period that this commercial is from, and in the use of what we know to be the popular colors and styles of the time, it portrays the image of 'this is popular so everyone should have them,' thus implying that people who want to be popular should buy these dolls. Also, they used girls who looked like they were having a fantastic time with the barbies to show other little girls just how much fun it is to have these toys, thus promoting buying of their product.
ReplyDeleteI agree with the statements about the hair colors and the girls playing with them. You can see how the girls are each playing with a doll that looks exactly like them. This is sending a message to the audience that you can only have fun or get along with people who look like you.
ReplyDeleteThis commercial isnt just stating a fashion trend but trying to set one as well. I looks on google images and typed in "fashion styles of 1992" and i didnt get one thing that was bright colors and massive prints, but it was interesting to see that the third image that popped up was the "Totally Hair" Barbie. This commercial is promoting a fashion trend that young girls would realize and ask there mom for the new fashion barbie. Im not sure if this ties in so much but in the mid-ninties brighter colors and big hair scrunchies started to come in style. Its also promoting a body images and particular looks to young girls that are not reasonable or maybe i should say real.
ReplyDeleteThis commercial is for young girls. The company makes this commercial very interesting to watch especially with the other little girls play with the Barbie dolls so that little girls at home could want to get it. This company provides the desire for a little girl to want it bad. This is how toy companies make money by reaching the young children because toy companies know that if a child wants something they most likely would get it. Since the dolls that they are playing with in the commercial look just like them then i think this means that they would only be able to get along with somebody like themselves, so they have to get it.
ReplyDeleteThe commercial is targeting young girls especially by saying "Totally hot! Totally cool!" giving girls the idea that with hair like her's will make you hot and cool like her. One of the ending phrases says "You got somethiing special!" which may give girls a negative idea that they are not special unless they have long hair like hers. The fact that it advertises hair product for the doll may sell other hair products for the young girls.
ReplyDeleteThe music in this commercial was upbeat and fun, to make the doll seem exciting, and all the girls were younger and were shown having lots of fun playing with the barbie. This is obviously to catch the attention of younger girls to get them to want the doll, and also would appeal to parents because it seems like it would be a good gift for a child.
ReplyDeleteThis commercial targets young girls who enjoy playing with dolls. They use colors like pink and purple to attract the attention of the people who watch it. The song also promotes the barbie by saying, "totally hot, totally cool...you've got something special". This puts an idea in the minds of kids that they need this barbie and increases the chances of them getting it.
ReplyDeleteThis article appeals to young girls in a very rhetorical way. With her long blonde hair, similar to the young girl in the commercial, little girls watching this commercial will aspire to have similar hair. The bright colors, the song, and the excited emotions the girls in the commercial are expressing helps persuade people to buy this product.
ReplyDeleteThis commercial was aimed at little girls who admired the looks of barbie.With all the bright colors and contrast in the scenes the people who made this were trying to convince little girls who watch it that this is the cool new toy. By adding in girls into the commercial about the same age, this gives girls who are watching the idea that they should have it too.
ReplyDeleteThe bright colors and music are there to draw the attention of younger kids (girls) to watch the commercial. By having the girls in the commercial look like the dolls, it says that this is the best hairstyle and every girl should have long stylish hair. I think the background music is suggesting to little girls that this barbie, and this hairstyle is the new "cool" thing.
ReplyDeleteThis commercial is focused on a younger audience. Barbie is a well known children's toy for girls. It has a lot to do with kairos. This was made in 1992. It was right after the 80's big hair era. The barbies are all dressed in tie die looking clothes and the 80's also had tie die. Barbie company is trying to break into a new fashion with their dolls by incorporating the old with the new. This commercial is a transition for a new style of Barbie. This commercial shows the big poofy hair but with a long style added.
ReplyDeleteThis advertisement makes the obvious statement to young girls everywhere that this is what you should look like. All the girls want the new toy in town and its subconscious message says to the girls that you need to be this skinny, wear these "cool" clothes (anyone else notice how short that dress was?) wear you're hair like this and you could be "cool" too. Then people wonder why our girls are so "slutty" and they say it is because they have daddy issues or something, i say look at our subliminal ads on t.v. and in newspapers. should be key number 1.
ReplyDeleteI agree that the commercial is for younger girls. The clothes and style of hair shows a definite time frame of when the barbies emerged in 1992. The commercial states many times how "totally hot", "totally cool", "totally wow" the blonde and brunette barbies are. The choice of words used in this advertisment steps into the catagory for younger girls. The appearance of the dolls shows that being skinny and swirling your hair is the cool thing to do and in return inspires the young girls to do the same. Ryan, props for your oppinion haha
ReplyDeleteLike many others have already said, this commercial targets young girls. They make it look exciting with upbeat music and bright pinks and purples to attract the attention of the younger girls. The song saying, "..you've got something special" is aiming at the fact that if they don't have the doll, then they're aren't special.
ReplyDeleteThe actors in this commercial are excited and happy young girls playing with this doll so it visually appeals to young girls that if they want to be happy too, they need to buy this doll. This is a strong appeal to the pathos of young girls because it creates an emotional response of being happy when you play with this doll.
ReplyDeleteThe kairos is especially addressed in this Totally Hair Barbie commercial, which came out in 1992. The desired look for girls at this time was what the barbies are dressed in and their hair styles as well.
ReplyDeleteThe audience for this particular ad is clearly young girls that are still into Barbies. This is aiming at everything young girls like, dolls, long hair, they can play with the hair and fix it up as they please. The people in charge of this ad knew who they wanted to target and they did a great job appealing to young girls pathos as any girl who saw this probably jumped for joy with excitement because it is everything they wanted. Also they did a good job of using the word totally because that is what Barbie is supposed to say as she is the cool Californian girl.
ReplyDeleteI agree that this ad's audience was younger girls. However, I believe that the true intended audience was girls who may have recently grown out of playing with barbies and this ad was attempt to get theses older girls to view barbies as "cool" again. This explains the pathos appeal. They used words like , "cool" , "hot", and "totally", to appeal to these older girls.
ReplyDeleteThis ad aims to make young girls think of barbie and have a positive emotional response. It definitely features the use of pathos. It shows the girls having fun and playing with the dolls, and the doll itself says words to make barbie seem up to date and cool. The upbeat music makes it more exciting as well.
ReplyDeleteThe totally hair barbie shows a false look that women should be like. The doll has the ideal features of an attractive woman however now woman could possibly look like this doll. By dressing up the barbie in very girly colors they are promoting the stereotype of women acting in one specific way. This barbie does not promote individualism but instead conformism to the female stereo type.
ReplyDeleteThe Totally Hair Barbie commercial, like said in previous comments, is obviously aimed at younger girls. The use of the pink and purple colors, young "hip" voice of the spokes person, and the words used by the spokes person draw on the emotion of "I want" in young girls. The images of the hair styles and cloths worn by the doll are all things that girls of that age would ideally like to look like.
ReplyDeleteThe "totally" phrase used expresses a certain "California" look that the barbie has with the long blond hair and represents the stereotypical beauty in America that industries try to install into children.
ReplyDeleteThis commercial was aimed to younger girls, as everyone said above. The intent was to use "in" words to entice the girls that they would also be "totally cool" if they played with Totally Hair Barbie. This promotes false advertising for the little girls because it makes it seem that you have to have to be brunette or blonde to be in style. I also agree with whomever mentioned kairos and how this is obviously set in the early 90's when apparently it was hip to wear neon jumpsuits and have feathered bangs.
ReplyDeleteThe commercial uses two girls to establish the credibility--ethos--of the product by their show of enthusiasm. What's interesting is what's not shown to the audience up front. The toy allows a certain amount of freedom to influence the way the doll looks, all using various accessories, mainly cosmetic. Although there is some freedom to the amount of variation given to the one using the toy, it still utilizes basic components such as brushes, hair products, etc. Girls who play with this toy will perhaps be more inclined to be concerned with their appearances later in life and as a result buy many of the types of products used to 'doll' up the Barbie. Obviously not Barbie name brand make-up and such, but hair products in general. The Barbie--in a way--seems designed to prepare one to be a consumer later on. It is the job of Barbie to establish the credibility of the toy(complete with accessories) to sell to children. Other companies could pay Barbie to get their products made into toys usable by Barbie making those who play with them more familiar with their products. This brings new buyers into the market that were previously not reached.
ReplyDeleteThis commercial is aimed for a younger crowd of girls, obviously. The terms used in the commercial such as "totally cool" are implying that if you have this Barbie, you're totally cool. Along with that, this Barbie is aiming to set style of trend among young girls in the early 90s.
ReplyDeleteThe Barbie dolls, bright playful colors, latest fashion trends, and the classic 90’s style music all comes together to do one thing; make all the young girls in America run up to their parents yelling “I want it, I want it!” It’s what all parents fear, commercials targeted at their child, connecting with them on an emotional level (ethos). Everything about this commercial is targeting the younger girls, they even had young girls smiling and playing with the new Barbie doll. It’s just like the song says, girls just want to have fun.
ReplyDeleteI think its easy to say that this video is trying to target young girls. From the word "totally" being used a hundred times to the girl speaking and the bright pink and red colors. This video was made for a girls. Even if the video had a different approach the second you see a barbie in the commercial you obviously know its for young girls. You can put all the G.I. Joe actions sounds and blood and violence into this but its still a Barbie doll with long hair nonetheless which targets younger females
ReplyDelete