This commercial is directed towards all audiences. The author would be WSU. The ending statement "because the world needs big ideas" is a very important part of the comercial. It may be trying to draw in Cougar fans by showing the positive actions that WSU students are putting together in different parts of the world. Also, it is to encourage studying abroad and ways you can make a difference in the world. It is also addressing the great school spirit of WSU when the man says "Go Cougs".
I agree for the most part, but I think that this ad is geared more towards people who are considering attending WSU, especially international students. The commercial portrays WSU helping communities in a far part of the world, which brings up its image as an academic institution.
This commercial show that WSU has made differences around the world. It encourages study abroad and international transfer. The man who says "Go Cougs" has clearly heard of WSU before and supports it.
I also believe that this is to show the audience that Washington State is helping to make a change for the better in other countries. To see these two men be able to make a living and become successful by expanding their business with the help of WSU. When the first man mentions Wazzu the second man states "Go Cougs" showing that he is obviously familiar with our University and is grateful for our contributions.
The university uses this commercial to directly show people how WSU is making an impact globally. They are directing this at potential new students who are interested in making changes not only locally but possibly worldwide. Incorporating the "Go Cougs" makes the university seem more universally known, even more so when it comes from a person from a distant nation.
I am in agreement with Erik regarding this commercial. The commercial is definitely about marketing our university as being known world-wide, there by establishing it's ethos. As Erik said, "when it comes from a person from a distant nation," in regards to being aware of our mascot, it shows the global reach that the commercial is portraying.
This commercial portrays WSU in a positive light, emphasizing the implied world wide reach that our university has. The conversation between the two men is to show that they both have heard of WSU beforehand, because one of the men knew who our mascot was. It is geared toward international students and wants to give them a sense of place here.
This Ad is definitely using the approaches of Ethos, Pathos, Logos, and even Kairos. The fact that this clip is an ad it self presents WSU as the "source" of greater technology in Rwanda. This makes the audience know what WSU is doing for the need in other nations, thus brings up the ethos of the school. The two men who are casually talking at a cafe may not be all interesting but to the viewers, the conversation itself and the guy's reaction when the other guy informs him that there will be better access of the internet at the cafe, takes the viewer to that place and time. This is appealing to both the pathos and kairos at the same time. The logical aspect (logos) is not too apparent in this ad especially because it is an ad. Ads tend to deliver false information to the viewer so that they can get what they want from the "consumer". But for this clip, the whole point was to promote WSU as a world-changing school that influences not only the students of its own but reaches out to the world. All that this ad wanted to promotes was to inform the viewers the fact (logos) that they set up internet access in Rwanda, and eventually building up a better ethos for WSU.
The add is directed towards upcoming students looking for a school to attend. I agree with Keshava in that the ad is strongly directed towards foreign exchange students because it shows the schools involvement in far off parts of the world. It adresses ethos and pathos, but there is not too many logos in this advertisement. This is because the advertisement does not adress specific facts cited from an outside source.
Many of us saw dozens of these ads when we were visiting WSU in the summer, but these ads are aimed at more than just prospective students. WSU is trying to interest people in their work and studies for many different reasons, be it future students or more funding. The ethos of this ad comes from the mans ability to recognize WSU, even from Rwanda. Logos is appealing here to the audience because it talks about setting up the internet to villages that could supply coffee to the rest of the world, so it's a logical move. Finally, pathos is appealing to people interested in studying abroad, and I say this because I doubt this ad would be played anywhere other than the United States, or maybe even Washington.
I agree that this add is mainly directed at prospective students. However, I believe it may also be directed towards people with power who may possibly donate to the school or provide resources. This way, it appeals to a wider range of people who are intrigued by the fact that there is someone willing to set up internet for villages to help supply coffee around the world. The ethos of this add comes from the Rwandan man being able to identify the university. This show that the school is well known on a global level, and is therefore a place students may earn a well rounded education. By the man saying, "Go Cougs", this appeals to the pathos perspective by creating a sense of community that stretches all around the world.
I agree with what Shakeila said. I agree that the two main audiences of this particular advertisement are students and donors. I believe that much of the effectiveness of this video stems from emotion that it pulls on. The message of WSU bettering parts of the world that need help, gives students of WSU a powerful sense of being and importance within the university. The same goes for donors because it makes them 'believe' in the university. Also, the logo and voice at the end of the video gives credit to the university because it gives a modern and classy feel to the university.
The audience of this ad seems to attract more of the new upcoming students who would like to go to WSU. It could also be directed like Shakeila said to the donors of the school. It's marketing the school and you can see the ethos because of how they show the logo at the end.
"Because the world needs big ideas." This quote caught my attention and had me thinking that WSU must be a very prosperous university. How did the guy know that "Go Cougs" was what students normally said? Could WSU have helped them out before? The fact that student from WSU went out of their way to travel out of the United State makes their ethos stronger. It puts in a good name for the school that they come from. What other things could they have helped with? Incoming freshman could watch this and think, "Wow! WSU must be the best school to go to if they're doing this for them." This commercial could possibly just be a way to increase enrollment...
Clearly this video's audience is potential students, or as someone said above, to people who might be interested in donating money to WSU. This shows that Washington State students have pathos since they're willing to set up internet connections in another country. It also displays that WSU is world-known which creates a positive selling point.
Obviously this appeals to potential students and a west coast audience because this commerical probably wont be showed outside the West Coast at all(mostly in Washington). I think it was interesting how they used Rwanda who has had horrible events like genocide in the past. It makes it seem like WSU is bringing good things into a once torn country and bringing them out of the bad things they were a part of. That appeals to the pathos of it by using students in the same state and showing them doing something productive around the world. The ethos is also strengthens by using people from Rwanda with their accents because it makes it seem like they really are in Rwanda and helping real people rather then just using actors.
The WSU Rwanda Commercial is intended for all audiences, but specifically toward others outside Washington State. The university used this commercial to appeal to prospects of different countries and people of different universities. The setting of a country outside the USA and specifically Rwanda strengthens the response of the audience. When one thinks of Rwanda, one might assume terror, violence and murders, but what WSU is trying to focus is that it will go into great strengths to help others and connect them to the outer world.
The commercial is a portrayal of the ethos of WSU set in a global frame. It makes WSU appear technologically and academically advanced, but it especially makes WSU appear to have ethical priorities in less-developed nations; the university is trying to expand its name and reputation by helping those in poorer countries. WSU pulls for pathos in that it appeals to those who sympathise with people of less-developed nations by making it appear that people in Rwanda need aid in areas like technology and business.
This commercial tries to show WSU in an expanded, international light. It tells about technology used in Rwanda to appeal that this university is nationally known and respected. This appeals to the ethos of the viewer. This commercials main goal is to change the perception of WSU from being a local university to more globally known.
This commercial is aiming at portraying Washington State University as a open and diverse university. Along with that, they are showing how much pride is held here at this school. Two men from Rwanda, who I can assume have never been to know WSU, are having a conversation about it and one says go cougs. It seems to show that there is a universal love for the cougs everywhere throughout the world.
I agree with Paul completely about the quality of the film and the professionalism of the commercial. It was very well done with light humor, excellent scripting, and an interesting setting. It is due to the quality of this work that leads me to believe that ethos is being used to assert the credibility of the program. The mood remains professional and illustrates that Washington State is a widely known University and I feel that this asserts that it has authority in a wide variety of subjects. I also feel that this commercial plays towards pathos as well. It is widely known that Rwanda has had problems with its government and people and the idea of helping these people uses pathos because of its large emotional effect. The audience is probably mainly composed of college students and those who are interested in studying abroad or helping in foreign countries.
This commercial is directed towards all audiences. The author would be WSU. The ending statement "because the world needs big ideas" is a very important part of the comercial. It may be trying to draw in Cougar fans by showing the positive actions that WSU students are putting together in different parts of the world. Also, it is to encourage studying abroad and ways you can make a difference in the world. It is also addressing the great school spirit of WSU when the man says "Go Cougs".
ReplyDeleteI agree for the most part, but I think that this ad is geared more towards people who are considering attending WSU, especially international students. The commercial portrays WSU helping communities in a far part of the world, which brings up its image as an academic institution.
ReplyDeleteThis commercial show that WSU has made differences around the world. It encourages study abroad and international transfer. The man who says "Go Cougs" has clearly heard of WSU before and supports it.
ReplyDeleteI also believe that this is to show the audience that Washington State is helping to make a change for the better in other countries. To see these two men be able to make a living and become successful by expanding their business with the help of WSU. When the first man mentions Wazzu the second man states "Go Cougs" showing that he is obviously familiar with our University and is grateful for our contributions.
ReplyDeleteThe university uses this commercial to directly show people how WSU is making an impact globally. They are directing this at potential new students who are interested in making changes not only locally but possibly worldwide. Incorporating the "Go Cougs" makes the university seem more universally known, even more so when it comes from a person from a distant nation.
ReplyDeleteI am in agreement with Erik regarding this commercial. The commercial is definitely about marketing our university as being known world-wide, there by establishing it's ethos. As Erik said, "when it comes from a person from a distant nation," in regards to being aware of our mascot, it shows the global reach that the commercial is portraying.
ReplyDeleteThis commercial portrays WSU in a positive light, emphasizing the implied world wide reach that our university has. The conversation between the two men is to show that they both have heard of WSU beforehand, because one of the men knew who our mascot was. It is geared toward international students and wants to give them a sense of place here.
ReplyDeleteThis Ad is definitely using the approaches of Ethos, Pathos, Logos, and even Kairos. The fact that this clip is an ad it self presents WSU as the "source" of greater technology in Rwanda. This makes the audience know what WSU is doing for the need in other nations, thus brings up the ethos of the school. The two men who are casually talking at a cafe may not be all interesting but to the viewers, the conversation itself and the guy's reaction when the other guy informs him that there will be better access of the internet at the cafe, takes the viewer to that place and time. This is appealing to both the pathos and kairos at the same time. The logical aspect (logos) is not too apparent in this ad especially because it is an ad. Ads tend to deliver false information to the viewer so that they can get what they want from the "consumer". But for this clip, the whole point was to promote WSU as a world-changing school that influences not only the students of its own but reaches out to the world. All that this ad wanted to promotes was to inform the viewers the fact (logos) that they set up internet access in Rwanda, and eventually building up a better ethos for WSU.
ReplyDeleteThe add is directed towards upcoming students looking for a school to attend. I agree with Keshava in that the ad is strongly directed towards foreign exchange students because it shows the schools involvement in far off parts of the world. It adresses ethos and pathos, but there is not too many logos in this advertisement. This is because the advertisement does not adress specific facts cited from an outside source.
ReplyDeleteMany of us saw dozens of these ads when we were visiting WSU in the summer, but these ads are aimed at more than just prospective students. WSU is trying to interest people in their work and studies for many different reasons, be it future students or more funding. The ethos of this ad comes from the mans ability to recognize WSU, even from Rwanda. Logos is appealing here to the audience because it talks about setting up the internet to villages that could supply coffee to the rest of the world, so it's a logical move. Finally, pathos is appealing to people interested in studying abroad, and I say this because I doubt this ad would be played anywhere other than the United States, or maybe even Washington.
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ReplyDeleteI agree that this add is mainly directed at prospective students. However, I believe it may also be directed towards people with power who may possibly donate to the school or provide resources. This way, it appeals to a wider range of people who are intrigued by the fact that there is someone willing to set up internet for villages to help supply coffee around the world. The ethos of this add comes from the Rwandan man being able to identify the university. This show that the school is well known on a global level, and is therefore a place students may earn a well rounded education. By the man saying, "Go Cougs", this appeals to the pathos perspective by creating a sense of community that stretches all around the world.
ReplyDeleteI agree with what Shakeila said. I agree that the two main audiences of this particular advertisement are students and donors. I believe that much of the effectiveness of this video stems from emotion that it pulls on. The message of WSU bettering parts of the world that need help, gives students of WSU a powerful sense of being and importance within the university. The same goes for donors because it makes them 'believe' in the university. Also, the logo and voice at the end of the video gives credit to the university because it gives a modern and classy feel to the university.
ReplyDeleteThe audience of this ad seems to attract more of the new upcoming students who would like to go to WSU. It could also be directed like Shakeila said to the donors of the school. It's marketing the school and you can see the ethos because of how they show the logo at the end.
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ReplyDelete"Because the world needs big ideas." This quote caught my attention and had me thinking that WSU must be a very prosperous university. How did the guy know that "Go Cougs" was what students normally said? Could WSU have helped them out before? The fact that student from WSU went out of their way to travel out of the United State makes their ethos stronger. It puts in a good name for the school that they come from. What other things could they have helped with? Incoming freshman could watch this and think, "Wow! WSU must be the best school to go to if they're doing this for them." This commercial could possibly just be a way to increase enrollment...
ReplyDeleteClearly this video's audience is potential students, or as someone said above, to people who might be interested in donating money to WSU. This shows that Washington State students have pathos since they're willing to set up internet connections in another country. It also displays that WSU is world-known which creates a positive selling point.
ReplyDeleteObviously this appeals to potential students and a west coast audience because this commerical probably wont be showed outside the West Coast at all(mostly in Washington). I think it was interesting how they used Rwanda who has had horrible events like genocide in the past. It makes it seem like WSU is bringing good things into a once torn country and bringing them out of the bad things they were a part of. That appeals to the pathos of it by using students in the same state and showing them doing something productive around the world. The ethos is also strengthens by using people from Rwanda with their accents because it makes it seem like they really are in Rwanda and helping real people rather then just using actors.
ReplyDeleteThe WSU Rwanda Commercial is intended for all audiences, but specifically toward others outside Washington State. The university used this commercial to appeal to prospects of different countries and people of different universities. The setting of a country outside the USA and specifically Rwanda strengthens the response of the audience. When one thinks of Rwanda, one might assume terror, violence and murders, but what WSU is trying to focus is that it will go into great strengths to help others and connect them to the outer world.
ReplyDeleteThe commercial is a portrayal of the ethos of WSU set in a global frame. It makes WSU appear technologically and academically advanced, but it especially makes WSU appear to have ethical priorities in less-developed nations; the university is trying to expand its name and reputation by helping those in poorer countries. WSU pulls for pathos in that it appeals to those who sympathise with people of less-developed nations by making it appear that people in Rwanda need aid in areas like technology and business.
ReplyDeleteThis commercial tries to show WSU in an expanded, international light. It tells about technology used in Rwanda to appeal that this university is nationally known and respected. This appeals to the ethos of the viewer. This commercials main goal is to change the perception of WSU from being a local university to more globally known.
ReplyDeleteThis commercial is aiming at portraying Washington State University as a open and diverse university. Along with that, they are showing how much pride is held here at this school. Two men from Rwanda, who I can assume have never been to know WSU, are having a conversation about it and one says go cougs. It seems to show that there is a universal love for the cougs everywhere throughout the world.
ReplyDeleteI agree with Paul completely about the quality of the film and the professionalism of the commercial. It was very well done with light humor, excellent scripting, and an interesting setting. It is due to the quality of this work that leads me to believe that ethos is being used to assert the credibility of the program. The mood remains professional and illustrates that Washington State is a widely known University and I feel that this asserts that it has authority in a wide variety of subjects. I also feel that this commercial plays towards pathos as well. It is widely known that Rwanda has had problems with its government and people and the idea of helping these people uses pathos because of its large emotional effect. The audience is probably mainly composed of college students and those who are interested in studying abroad or helping in foreign countries.
ReplyDelete